case study

What began as a small buffalo-style chicken wing restaurant in Garland, Texas, continues to soar to great heights. Today there are more than 1,100 restaurants open across the United States, Mexico, Colombia, Panama, Singapore, Indonesia, Malaysia, UK, Kingdom of Saudi Arabia and the United Arab Emirates.

Wingstop quickly became a fan favorite when we first opened our doors in 1994. Our proprietary recipes, outstanding food and superior customer service created a demand that could only be satisfied by more locations. And in 1997 we began offering franchises. Today we are one of the fastest-growing concepts in the country, attracting top entrepreneurs and operators with the drive and passion to own their own business.

 
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CHALLENGE

Social Multimedia Group took this job on around Super Bowl 2019. Our goal was to create striking online content for Wingstop Camarillo & Simi Valley that would draw in a crowd around game day. We focussed on giving this franchise a “larger-than-life” look for their store that had the same impact as the promos of their corporate counterparts.

OUTCOME

Wingstop Camarillo & Simi Valley generated a substantial amount of online traction and in-store traffic. The ad set brought forth —— impressions, —— clicks, and —— conversions.

 
 
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THE WING EXPERTS

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