case study

After 5 years of development and testing, the Beckford Bar is now available to the public. The goal was to develop the most efficient way to keep the upper body in shape. They spent 18 months studying the motion of the body, then reverse engineered that motion into a single, fluid, movement. After they knew the movement, they set out to develop a tool that would accomodate such a workout, and the Beckfored Bar took shape. This product will use more of your upper body, in one motion, than any other workout available.

The Beckford Bar gives you a complete chest work out. The full range of motion will help develop size, definition, strength, and target your core in a way that no other single exercise is capable of doing.

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Creating an innovative and well polished set of marketing materials to clarify the brand’s positioning and the customers they serve.


SMG served Beckford Bar by Rally Flip Cap Inc. by creating a total of 10 ads formatted for Instagram and Facebook. We wanted to help them create focus on their brand with polished ads and informational motion graphics. This led to thousands+ of impressions on Instagram, and an increase in retention of engagement.