Beckford Bar by Rally Flip Cap Inc.

case study

Get a Beckford Body.

 

After 5 years of development and testing, the Beckford Bar is now available to the public. The goal was to develop the most efficient way to keep the upper body in shape. They spent 18 months studying the motion of the body, then reverse engineered that motion into a single, fluid, movement. After they knew the movement, they set out to develop a tool that would accomodate such a workout, and the Beckfored Bar took shape. This product will use more of your upper body, in one motion, than any other workout available.

The Beckford Bar gives you a complete chest work out. The full range of motion will help develop size, definition, strength, and target your core in a way that no other single exercise is capable of doing.

 
 

CHALLENGE

Creating an innovative and well polished set of marketing materials to clarify the brand’s positioning and the customers they serve.

OUTCOME

SMG served Beckford Bar by Rally Flip Cap Inc. by creating a total of 10 ads formatted for Instagram and Facebook. We wanted to help them create focus on their brand with polished ads and informational motion graphics. This led to thousands+ of impressions on Instagram, and an increase in retention of engagement.

 
 

Riptide Music Group

CASE STUDY

The Creative Alternative.

 

Riptide Music Group is a mashup of a music publishing company, sync house and digital label.  A trusted and established music partner for the major entertainment companies and Fortune 500 brands, Riptide is a leader in the placement of music to picture. They have partnered with Sentric Music Group to provide global publishing administration and royalty collection. Adopting industry-innovating technology has enhanced their international infrastructure to include direct royalty collection in over 100 territories.  Their administration is second to none, enabling partners to seamlessly collect royalties globally from a single, online platform.

 
 
 

Challenge

Syncing and licensing is truly an industry unknown. Therefore, making it appealing to millions of people on social media is a task for the ambitious.

Outcome

SMG wanted to set Riptide Music Group apart from the other boring and mundane syncing and licensing companies in Hollywood and New York. In doing this we knew that we had to emphasize on their differences by creating series of motion graphics for all the placements they got with major entertainment companies and Fortune 500 brands.

We also wanted to introduce the online world to Riptide in an intimate and personal way. So we also flew out to Los Angeles to film:

  • Full Interviews (Audio & Visual)

  • Music Videos

  • Company Events

  • B-Roll

 
 

Wormald Homes

CASE STUDY

Love Where You Live.

 

Wormald is a sixth generation Maryland family with deep regional roots, and generations of building experience. Founded over 50 years ago in Potomac, Maryland, Wormald Homes’ success is built upon two strong pillars: an uncommon spirited focus on unique signature designs that inspire the way we live and a genuine passion for the details that make up a well built home.

 
 

CHALLENGE

Clarify the brand’s positioning and the customers they serve 

outcome

SMG decided to showcase a “community experience” rather than simply filming homes with a hand-held and drone. Not only filming various homes from above but the surrounding community amenities within the mixed-use-development

We decided to take our project a step further and applied special effects to our footage please see below.

 
 

Anotonio “ The Money Chef” Skeeters

CASE STUDY

Hallmark Channel TV Spot.

After 5 years of development and testing, the Beckford Bar is now available to the public. The goal was to develop the most efficient way to keep the upper body in shape. They spent 18 months studying the motion of the body, then reverse engineered that motion into a single, fluid, movement. After they knew the movement, they set out to develop a tool that would accomodate such a workout, and the Beckfored Bar took shape. This product will use more of your upper body, in one motion, than any other workout available.

The Beckford Bar gives you a complete chest work out. The full range of motion will help develop size, definition, strength, and target your core in a way that no other single exercise is capable of doing. 

OUTCOME

SMG served Beckford Bar by Rally Flip Cap Inc. by creating a total of 10 ads formatted for Instagram and Facebook. We wanted to help them create focus on their brand with polished ads and informational motion graphics. This led to thousands+ of impressions on Instagram, and an increase in retention of engagement.

CHALLENGE

Creating an innovative and well polished set of marketing materials to clarify the brand’s positioning and the customers they serve.